Four Telltale Signs Your AV Brand Needs A Refresh

Pick up the signals before your prospective customers do.

“It’s hard to read the label when you’re stuck inside the jar.”

That’s one of my favorite lines, and it’s a go-to analogy when I’m speaking to executives about the power of their brand. But for many commercial AV brands out there, the flip of the calendar is all too often met with the same boring…