Jun 20, 2021Member-onlyThe Importance of Having Proper Brand Guidelines for Your BusinessA recognizable brand is the backbone of any business. It’s more than a logo, a color scheme, or a mascot: brand guidelines are the framework of your business’s identity and strategy. When you use Google, watch a Disney Princess film, or see a Nike runner ad, you have expectations. Successful…Brand Strategy6 min readBrand Strategy6 min read
Mar 2, 2021Member-onlyThe New Standard of BrandingI ended up taking a few weeks off in December to recalibrate and focus which has left me energized and ready to tackle a new year helping executives weaponize their brand. …Branding3 min readBranding3 min read
Feb 11, 2021Member-onlyFour Telltale Signs Your AV Brand Needs A RefreshPick up the signals before your prospective customers do. “It’s hard to read the label when you’re stuck inside the jar.” That’s one of my favorite lines, and it’s a go-to analogy when I’m speaking to executives about the power of their brand. But for many commercial AV brands out…Branding6 min readBranding6 min read
Feb 10, 2021Member-only5 Steps for Successful Nonprofit BrandingIf you don’t have your non-profit organizations’ brand buttoned up, you’re going to missing out on not only precious donation dollars, but also the opportunity to make a bigger impact. Most non-profits have a hard time articulating their brand promise in a clear and concise manner. Because of this, there…Branding5 min readBranding5 min read
Feb 4, 2021Member-onlyTransform Your Marketing Through Design ThinkingAs I write these words, I’m currently deep in my latest class for the European Institute of Design (IED) in Milan, Italy, where I’m a yearly International Instructor of Branding. Usually, I’m actually in Italy, mixing business and pleasure — coupling relationship building with tasting mouthwatering Barolo’s, all while engaging…Marketing6 min readMarketing6 min read
Sep 8, 2020Member-onlyUltimate List of 100 Branding & Marketing QuotesWho doesn’t love a good quote? Whether it’s to get us inspired, motivated to rule the world, or just to help us get in the right mindset, quotes seem to never go out of style and always seem to help us when we need it the most. That said, here’s our Ultimate List of 100 (or so) Branding & Marketing Quotes to rule your day 1. “Chase the vision, not the money; the money will end up following you.” — Tony HsiehQuotes17 min readQuotes17 min read
Aug 31, 2020Member-onlyThe Recipe of BrandingParla come mangi or “speak like you eat” is an Italian saying which is a common way to say “keep it simple”, as much an art form as it is science. Any aspiring chef knows that to create the perfect dish, not only do you need the understanding of how…Branding4 min readBranding4 min read
Oct 8, 2018Member-onlyBranding 101: 5 Essentials Strategies You Should Implement TodayToday more than ever, the companies and organizations that are paying close attention to their brand and the experience it offers in the marketplace are the ones who are winning wallet share, market share, and customer admiration. Whether you are a newly formed startup with a billion dollar idea, or…Branding3 min readBranding3 min read
May 30, 2018Member-onlyHow To Choose A New Project Management SystemWe got a message from Cianna, our podcast assistant, that Microsoft, who recently acquired Wunderlist, was discontinuing the platform and replacing it with To-Do List, their own project management software: Basically we got the old, “it was nice having you as a client all these years, but we’ve recently been…Productivity7 min readProductivity7 min read
May 22, 2018Member-onlyImportance of Having a Solid SOW for Creatives & EntrepreneursRewind almost 8 years ago. I had won a pretty significant sized project, which would have yielded the agency I owned at the time an almost 50% profit margin (unheard of in the agency space). We were off and running with the project when we quickly realized we were burning…Freelancing3 min readFreelancing3 min read
