Steven PicanzaThe Importance of Having Proper Brand Guidelines for Your BusinessA recognizable brand is the backbone of any business. It’s more than a logo, a color scheme, or a mascot: brand guidelines are the…·6 min read·Jun 20, 2021----
Steven PicanzaThe New Standard of BrandingI ended up taking a few weeks off in December to recalibrate and focus which has left me energized and ready to tackle a new year helping…·3 min read·Mar 2, 2021----
Steven PicanzaFour Telltale Signs Your AV Brand Needs A RefreshPick up the signals before your prospective customers do.·6 min read·Feb 11, 2021----
Steven Picanza5 Steps for Successful Nonprofit BrandingIf you don’t have your non-profit organizations’ brand buttoned up, you’re going to missing out on not only precious donation dollars, but…·5 min read·Feb 10, 2021----
Steven PicanzaTransform Your Marketing Through Design ThinkingAs I write these words, I’m currently deep in my latest class for the European Institute of Design (IED) in Milan, Italy, where I’m a…·6 min read·Feb 4, 2021----
Steven PicanzaUltimate List of 100 Branding & Marketing QuotesWho doesn’t love a good quote? Whether it’s to get us inspired, motivated to rule the world, or just to help us get in the right mindset…·17 min read·Sep 8, 2020----
Steven PicanzaThe Recipe of BrandingParla come mangi or “speak like you eat” is an Italian saying which is a common way to say “keep it simple”, as much an art form as it is…·4 min read·Aug 31, 2020----
Steven PicanzaBranding 101: 5 Essentials Strategies You Should Implement TodayToday more than ever, the companies and organizations that are paying close attention to their brand and the experience it offers in the…·3 min read·Oct 8, 2018----
Steven PicanzaHow To Choose A New Project Management SystemWe got a message from Cianna, our podcast assistant, that Microsoft, who recently acquired Wunderlist, was discontinuing the platform and…·7 min read·May 30, 2018----
Steven PicanzaImportance of Having a Solid SOW for Creatives & EntrepreneursRewind almost 8 years ago. I had won a pretty significant sized project, which would have yielded the agency I owned at the time an almost…·3 min read·May 22, 2018----
