Steven Picanza – Medium

Steven Picanza

The Importance of Having Proper Brand Guidelines for Your Business

A recognizable brand is the backbone of any business. It’s more than a logo, a color scheme, or a mascot: brand guidelines are the…

Jun 20, 2021

Jun 20, 2021

The New Standard of Branding

I ended up taking a few weeks off in December to recalibrate and focus which has left me energized and ready to tackle a new year helping…

Mar 2, 2021

The New Standard of Branding

Mar 2, 2021

Four Telltale Signs Your AV Brand Needs A Refresh

Pick up the signals before your prospective customers do.

Feb 11, 2021

Feb 11, 2021

5 Steps for Successful Nonprofit Branding

If you don’t have your non-profit organizations’ brand buttoned up, you’re going to missing out on not only precious donation dollars, but…

Feb 10, 2021

5 Steps for Successful Nonprofit Branding

Feb 10, 2021

Transform Your Marketing Through Design Thinking

As I write these words, I’m currently deep in my latest class for the European Institute of Design (IED) in Milan, Italy, where I’m a…

Feb 4, 2021

Transform Your Marketing Through Design Thinking

Feb 4, 2021

Ultimate List of 100 Branding & Marketing Quotes

Who doesn’t love a good quote? Whether it’s to get us inspired, motivated to rule the world, or just to help us get in the right mindset…

Sep 8, 2020

Ultimate List of 100 Branding & Marketing Quotes

Sep 8, 2020

The Recipe of Branding

Parla come mangi or “speak like you eat” is an Italian saying which is a common way to say “keep it simple”, as much an art form as it is…

Aug 31, 2020

The Recipe of Branding

Aug 31, 2020

Branding 101: 5 Essentials Strategies You Should Implement Today

Today more than ever, the companies and organizations that are paying close attention to their brand and the experience it offers in the…

Oct 8, 2018

Branding 101: 5 Essentials Strategies You Should Implement Today

Oct 8, 2018

How To Choose A New Project Management System

We got a message from Cianna, our podcast assistant, that Microsoft, who recently acquired Wunderlist, was discontinuing the platform and…

May 30, 2018

How To Choose A New Project Management System

May 30, 2018

Importance of Having a Solid SOW for Creatives & Entrepreneurs

Rewind almost 8 years ago. I had won a pretty significant sized project, which would have yielded the agency I owned at the time an almost…

May 22, 2018

Importance of Having a Solid SOW for Creatives & Entrepreneurs

May 22, 2018

Steven Picanza

Steven Picanza

Global Brand Consultant & Educator helping executives weaponize their brand and connect their marketing touchpoints.

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